National football, national quintessence, national style, and national tide, four things that seem to be unrelated are perfectly integrated in the attitude short film "This is China's New Youth" jointly launched by Jianlibao X 2nd recently. Adhere to the Chinese football player Li Tie who is passionate in his heart, Peking opera star Wang Peiyu who promotes the classic national quintessence, the gentle and powerful new voice musician circle 9, MMA mixed martial arts athlete Lin Heqin who is going for the country, and He Zhisen, a young architect who understands and integrates into real life , Yuan Shuang, a courier in Wuhan who came forward during the epidemic, and thousands of new Chinese youths who are struggling, are working with the national brand Jianlibao to bravely demonstrate an ideal, passionate, and responsible life attitude in their respective fields. Interpret the power of youth.
From playing football at the age of 8, was selected to the Jianlibao Junior Team at the age of 16, to study in Brazil for 5 years, and then to command the national team, Li Tie resolutely stuck to the football industry. I am not afraid of the pain of four fractures, and I have not been able to spend the Spring Festival with my family in the past 20 years. In the process of realizing his professional value, Li Tieyi has taken on more social responsibilities without hesitation and turned his love into Perseverance for a lifetime.
Since childhood, he has loved Peking opera. After years of research and polishing, Wang Peiyu has developed a simple and timeless singing voice, and has become a famous Peking opera actor who speaks rigorously and neatly and has a calm and elegant temperament in the hearts of the audience. Facing the situation where there are not as many actors in the audience as there are on stage, she also has the courage to use new communication platforms and forms to actively embrace the wave of marketization, only to promote the inheritance and dissemination of Peking Opera in the possibility of breaking the circle, and let Peking Opera The beauty has been passed down.
The new generation of musicians 9 is a goddess of national style with a lovely appearance, and a music creator who is confident and expresses his distinctive personal style. In the face of a lot of public opinion, she still insists on making fusion music with both Chinese style elements and pop music characteristics, adheres to the music concept of "the national is the world", and continues to broaden the public's imagination of music in a wide range of singing.
"Many people in my hometown don't understand or support them, saying that girls shouldn't do this, but I secretly made up my mind to win a trophy for my love." Lin Heqin, standing on the fighting platform, is fighting for herself and even more for the country. Set out! In sweat, tears, and blood mixed with hard work, her original intention remains the same as before. She just wants to wear the national flag and fight for the country.
Each of them is good at different fields, but they all work hard for their love in their own world, interpreting the brave, hardworking, confident and fearless youth power with the image of a struggler. Too many young generations are writing their own answers of the times in love and perseverance. This is the new Chinese youth!
[Video viewing address: https://video.weibo.com/show?fid=1034:4508802284978184]
The beautiful qualities that continue to emerge in the short films not only belong to the new Chinese youth, but also the characteristics and pursuits of Jianlibao. Enterprising, positive energy and promoting traditional culture are the brand connotation of Jianlibao's adherence to the original aspiration, and it is also the direction that Jianlibao is willing to move forward with contemporary young people. On the premise of making good products, Jianlibao innovatively integrates traditional culture with current trends, shoulders the responsibility of a national brand enterprise, conveys the Chinese spirit, and advocates the individualized self-expression of Chinese young people and the courage to make their own choices.
"The country is the eternal tide." From the "characteristic cultural jar" with the theme of lucky panda, koi carp body protection and made in China, to the "xianglong naji jar" which conveys the Chinese spirit, to the "dragon and phoenix Chengxiang bottle" which has been a strong support in the confession scene recently, Jianlibao organically combines inheritance of classics with breakthrough innovation, integrates culture into the brand, uses products to talk to new Chinese youths, and better promotes and inherits excellent traditional culture and spirit.
Every era needs a new youth. They use their love, persistence and attitude to interpret the connotation of the new youth. Responding to the call of the times, dialogue with youth power, and in the process of growing up with the younger generation, Jianlibao will continue to walk with the national tide and lead the righteousness and new fashion of the new youth in China.
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