Grasping the potential of the new generation of consumer demand, Jianlibao micro-bubble water cute fun is on the market!

With the iteration and rise of mobile Internet and trend culture, contemporary young people are increasingly eager to express their unique attitudes through different spiritual products when facing the thousands of choices in the market.

As a national sports beverage enterprise in New China, Jianlibao has precisely positioned consumer groups, grasped new demands and new cuts, and promoted the rejuvenation of products in the industry. It has launched a new product that is different from the previous Jianlibao series-"Jianlibao Microbubble Water" ", and landed on Jianlibao's Tmall/JD flagship store today, and officially made its c-bit debut.

The new appearance of Jianlibao Microbubble Water marks the beginning of Jianlibao's innovative marketing model. Compared with Jianlibao's other sports drink series, Jianlibao Microbubble Water, as Jianlibao's star product to open up the young market, focuses on the z era, and creates a socially trendy drink with its unique product characteristics of "color", "taste" and "shape".

Pop pixel wind + building block game, visual language to play!

Jianlibao Microbubble Water has a breakthrough innovation in product packaging, bringing the most natural feeling with the most fashionable colors and the most creative interactions. The bottle body adopts bright pop pixel style, combined with interesting building blocks, to build a creative dream world, bringing cool and fun visual impact. The brand declaration of "Small seriousness, easy soaking" aims to "mute and go through the barriers" closer to the new generation of social interactions, and bring consumers a true sense of "drinking happiness".

Innovative and dense bubbles, taste upgrade to add color to the product!

Different from the carbonated taste of Jianlibao orange honey sports drink, Jianlibao micro-bubble water uses foreign advanced technology products and foreign advanced technology products, innovating "dense bubbles", improving the taste of bubbles, making it clear and refreshing, dense and subtle, satisfying consumers The dual demands for healthy quality and rich taste also cater to consumers' expectations of "drinking healthy" in beverage innovation.

0 sugar and 0 fat, specially added dietary fiber, to create a healthy and zero burden bubble drink!

——Mainly focusing on the health concept of 0 sugar and 0 fat, and specially adding about 30% of the dietary fiber to meet the daily needs of adults, providing a new choice of trendy drinks for the current health-conscious young people;

——The two flavors of white peach cherry and mojito are the perfect collision of complex light fruit flavors, which cater to the mixed taste of young people's preferences, and the aftertaste is endless.

Saying goodbye to tediousness and refusing to be bland is the attitude of young people nowadays. Jianlibao takes a new approach and strives to create a trendy drink brand ecosystem that meets the needs of healthy trends.

Jianlibao

Jianlibao micro-bubble water has two packaging specifications (500ml/330ml) to meet different drinking needs

With the rise of the new generation of consumers born in the 90s and 00s, in the face of the huge changes in the industry brought about by the transformation of the consumer market, the rejuvenation of Jianlibao is no longer just a slogan. Jianlibao Microbubble Water combines a sense of entertainment and interactivity, marking that Jianlibao's rejuvenation begins with the action of the product, and demonstrating the brave and innovative thinking of national enterprises. The future can be expected, refreshing, Jianlibao is already on the way!