Jianlibao recently launched a number of offline national tide theme activities to earn enough attention

Foshan is the main birthplace of China's southern style martial arts, and it has a pivotal position in the martial arts world. Many styles and genres such as Cai Li Fo Quan, Hong Quan, Wing Chun Quan, which are widely popular in the world, have their roots in Foshan. Therefore, to promote Chinese martial arts is the responsibility of the local Foshan enterprise-"Jianlibao".

On December 17-21, the Nanhai District Government of Foshan held the Kungfu National Tide Hall in Zhonghai Huanyu City to promote Chinese martial arts culture in a new form that combines national tide elements with Kungfu. In the pavilion, the kung fu elements composed of the product "Xianglong Naji Can" co-branded by Jianlibao and the Forbidden City have made people shine and take pictures to commemorate them. The combination of Kung Fu and the national tide has brought out the quintessence of the country and is also a new attempt by Jianlibao.

In addition to promoting traditional Chinese culture, it is also what Jianlibao has been doing to make young people fall in love with the Jianlibao brand. On December 19-22, a carnival event involving 200,000 spectators was held in Shenzhen Happy Coast. The scene gathered all kinds of young trendy people, coupled with the world's best rock band performances and special interactive games, so that the atmosphere continued to rise, the crowd was surging, and there was no tiredness of the night. Among them, Jianlibao is deeply loved by young people with its novel interactive form of Cantonese special shop. The "Oriental Magic Water" was prepared on the spot, coupled with Jianlibao's limited edition bag and the Forbidden City's co-branded product "Xianglong Naji Can", which instantly captured the attention of trendy people and dominated the circle of friends in one second!

Recently, Jianlibao has been active in various activities, and presented to consumers in a variety of young ways through its own IP, combined with various forms, so that consumers can intuitively feel the vitality of Jianlibao brand and have a better understanding of Jianlibao’s brand history and brand. culture.

In addition to being active in various activities, Jianlibao also launched cultural and creative products. Incorporate the culture that belongs to the Jianlibao brand into daily necessities, so as to integrate into all aspects of consumers' lives.

Today, every brand is thinking about how to communicate effectively with consumers and how to let consumers understand brand culture. The surroundings are a good entry point. The few seemingly simple canvas bags, retro bucket bags, notebooks and other cultural and creative products actually convey to consumers the youthful attributes of the Jianlibao brand.

Jianlibao has experienced the glorious era of "Chinese Magic Water", participated in the rise of Chinese enterprises, and witnessed the progress and development of China for so many years. In the end, the brand culture, brand history, and brand spirit are passed on to consumers in a young, diverse and interesting form through cultural and creative products, through diversified events and events. Therefore, we have reason to believe that an era of national brand trends is coming.