The Palace Museum and Jianlibao jointly launched a cooperative product

     On December 9, the National Palace Museum and Jianlibao cooperation product launch conference was held in the Jianfu Palace Garden. The two parties will carry out a three-year cooperation on the "Forbidden City Chinese Festival" project. Du Haijiang, Party Secretary of the Palace Museum, Ye Honghan, Chairman of Jianlibao Group, Xu Yongjin, President, and Wang Yanming, Vice President, attended the press conference.

The Palace Museum is a treasure house of ancient Chinese culture and art, and the pride of the Chinese nation's culture. As an excellent national brand, Jianlibao has made many contributions to the rapid development of sports in New China over the past 35 years, and it carries the Chinese spirit of striving for progress and never giving up. The purpose of this cooperation is to display and disseminate the excellent traditional Chinese culture in a new form through the respective advantageous resources of both parties, convey the Chinese spirit, and demonstrate the cultural confidence of the Chinese nation.

In order to better play the role of new cultural creation in the new era, the "Xianglong Naji Jar" officially launched today is inspired by the dragon robe of Emperor Qianlong, a cultural relic in the Palace Museum, and extracted auspicious dragon pattern as the main product visual, supplemented by Bat pattern, auspicious cloud pattern, flame pattern and other traditional decorations, the overall design implies auspiciousness. I hope people can fully feel Chinese traditional auspicious culture and stimulate patriotic enthusiasm.

Du Haijiang, Secretary of the Party Committee of the Palace Museum, delivered a speech at the press conference. He said that this cooperation is another result of the cooperation between the Palace Museum and social enterprises in the cultural and creative field based on its own cultural resource advantages and brand advantages. Through cross-border integration and open innovation, Let the cultural relics stored in the Forbidden City come alive.

Du Haijiang, Secretary of the Party Committee of the Palace Museum, delivered a speech

Ren Wanping, Vice President of the Palace Museum, explains the "Chinese Year of the Palace Museum"

Jianlibao Vice President Wang Yanming said that "dragon" is a symbol of Chinese culture and has become the cohesion and accumulation of traditional culture. Returning to the essence, the Chinese nation is proud of the "descendants of the dragon" and the inheritance of China's excellent traditional culture. This is a kind of blood-and-blood thoughts and emotions. Jianlibao hopes to integrate Chinese culture into the brand in order to better promote the excellent traditional culture and spirit and promote the development of national brands. The authorized opening and platform construction of the Forbidden City's collection resources have greatly stimulated the vitality and vitality of the national brand.

Jianlibao Vice President Wang Yanming made a speech

Jianlibao Marketing Director Wang Yi explains the new product design

During the Spring Festival, Jianlibao will continue to launch experience activities with the theme of "Chinese New Year Ceremony, Najib Celebrating the New Year", and carry out the "Forbidden City Chinese Festival" in a popular format. In the future, Jianlibao will further innovate independently, with the lofty goal of being "a corporate brand that represents the Chinese national culture", and the mission of building a century-old national brand to create new brilliance for the national brand.

At the end of the event, the leaders of both parties officially released the "Forbidden City & Jianlibao Xianglong Naji Can". "Xianglong Najib Can" will be launched on JD Supermarket from December 9th.