Jianlibao's new slogan is released-this is China Jianlibao

Since its inception in 1984, Jianlibao has always adhered to the Chinese national brand.

In 2019, the 35th year of Jianlibao’s birth, it also coincides with the 70th anniversary of the founding of the People’s Republic of China. Looking back on the past, Jianlibao’s glory has witnessed the prosperity of the motherland; looking forward to the future, Jianlibao is bound to follow the motherland to fly higher and go further.

Therefore, in order to express the love for the motherland and hope for the future of the motherland, Jianlibao solemnly released the new slogan-"This is China Jianlibao".

This is a higher expectation for its own development in the future, and it is also an unchanging insistence on doing a good job of the Chinese national brand.

This time, Jianlibao will start a new encounter with the new generation!

This time, Jianlibao will bring its own persistence and inheritance from history to deduce what Chinese characteristics are to the Chinese in the new era!

"Jianlibao", a classic domestic product with a history of 35 years, has written a number of pioneering works and spared no effort to support public welfare:

The Chinese’s first can of canned beverage, the Chinese’s first self-developed sports drink containing alkaline electrolytes, made a national sensation;

As the beverage of choice for the Chinese sports delegation in the 23rd Olympic Games, it helped the motherland athletes win the first gold medal in China's Olympics. It was hailed as "Chinese Magic Water" by foreign media, and it surprised the world at its first appearance;

Won the second prize of the 1988 National Science and Technology Progress Award, which is the highest award in the field of science and technology that the beverage industry has won for the first time since the founding of New China;

As a special sports drink for the Chinese sports delegation in the 11th Asian Games, Jianlibao "Torch Light" illuminates China;

Established the "Jianlibao Football Team" to study abroad in Brazil, cultivated the "Four Little Swans" in Chinese football, and contributed to Chinese sports;

Possess the world's first astronomical planet named after the company, "Sanshui Jianlibao Star";

Sponsored RMB 10 million to the China Aerospace Foundation, and the Jianlibao series of beverages were designated as China's designated beverages for aerospace;

In 1997, it assisted the Hope Project to build 40 Hope Primary Schools in poverty-stricken villages in 15 provinces and regions across the country;

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Jianlibao has accompanied and witnessed many major events in China. It is the mark of the era of the rise of Chinese enterprises in the era of reform and opening up, and it is also the embodiment of the brand culture of the Chinese spirit.

The creation of Jianlibao originated from the national spirit of pioneering and enterprising and facing up to difficulties;

The growth of Jianlibao stems from the national self-confidence of going forward courageously and persevering;

In the past 35 years, the Chinese spirit has not changed.

Starting from 2019, the brand mission has changed.

Jianlibao will not only continue to adhere to the Chinese national brand, but also give itself new goals.

That is exactly what is meant by "Chinese spirit" to every young and new generation.

Pioneering and enterprising, facing difficulties, going forward courageously, persevering...

These spirits and ideas with Chinese characteristics not only exist in the classics, but also should flow in the blood of every Chinese.

Jianlibao is willing to contribute its own strength to the inheritance of these Chinese characteristics.

From the beverage to the carrier of culture and spirit, this step is difficult.

However, this is what the national brand should do, and it is what Jianlibao wants to do.

The memories of the times have come to today with generations of Chinese people. The post-70s and post-80s who grew up with Jianlibao witnessed the path of reform and opening up with Chinese characteristics; the post-90s and post-00s also gradually formed their own survival characteristics as they entered the society, and they can see the difference between Jianlibao and Jianlibao. The patriotism passed down in one line and the inheritance and persistence of the connotation of Chinese culture. "Being a good Chinese national brand" is the characteristic that Jianlibao has always insisted on; "Being loyal to oneself and sticking to one's own characteristics" is also the age label of the younger generation. Jianlibao is keen to make this kind of spirit a bridge to communicate with the younger generation, and pass it from heart to heart.

A landmark historical testimony, more than three generations of common memories, whether in the past, present, or future, Jianlibao hopes to give a testimony to the times and become a Chinese flavor with Chinese characteristics and handed down from generation to generation.

I hope that one day, every sip of Jianlibao that is drunk will become the Chinese spirit flowing in the blood.

This is China Jianlibao.