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[Summary Description] On March 30, 2019, Foshan's 50-kilometer hiking event was held simultaneously in the five districts of Foshan, with approximately 340,000 people participating. This activity is organized by Foshan Sports Bureau, Foshan Civilization Office and other units. The hiking route mainly consists of 5 routes, which start from the central urban area of Foshan’s five districts and end at the Century Lotus Sports Center in Foshan New Town. The hiking mileage of each route is approximately 50 kilometers.
On March 30, 2019, Foshan's 50-kilometer hiking event was held simultaneously in the five districts of Foshan, and about 340,000 people participated. This activity is organized by Foshan Sports Bureau, Foshan Civilization Office and other units. The hiking route mainly consists of 5 routes, which start from the central urban area of Foshan’s five districts and end at the Century Lotus Sports Center in Foshan New Town. The hiking mileage of each route is approximately 50 kilometers.
Among the many participating teams, the most imposing trekking phalanx is the brand phalanx composed of our "Sports" sports drinks under our Jianlibao company. Approximately 400 people were organized to participate in this trekking activity, all composed of our company’s employees. Shouting neat slogans throughout the hike, uniformly dressed in our "Love Sports" brand clothing, forming a blue ocean, adding a beautiful landscape to Foshan's 50-kilometer hike. This event is also the first large-scale event for our Jianli Baoai sports drinks to be launched in 2019, and it also marks an important signal for sports drinks to enter the sports drink market.
The strongest phalanx on the surface-Jianli Baoai Sports
Jianlibao's vice president Wang Yanming said in an interview with Guangdong Sports Channel and Foshan TV Station:
At present, the mainstream sports drink market, driven by consumption upgrades and professional segmentation, continues to bring room for growth. In the past two years, new sports drink products have been trying to get rid of the problem of product homogeneity, and the product positioning is developing in the direction of functionalization and specialization to cater to the more diversified needs of consumers. Therefore, sports drinks that love sports come out. Today, Jianli Baoai Sports Sports Drink also uses this massive hike as a carrier to pass on the healthy lifestyle of "love sports" to the public. Call on everyone to actively participate in healthy sports, love sports, and remind everyone how to make sports more effective.
Vice President Wang Yanming of Jianlibao Company is interviewed by the media
35 years ago, Jianlibao used the platform of the Olympic Games to achieve the first take-off of the enterprise and created the precedent for sports drinks in China. Today, the launch of iSports has injected new impetus into the sports drink market and opened up a blue ocean that can be envisioned infinitely. Wang Yi, director of Jianlibao’s marketing center, introduced to reporters: Sports sports drinks are the basis for Jianlibao’s rapid development of the overall sports drink market, the continuous improvement of people’s health awareness, and the diversification of demand for sports-related products. A brand new sports drink brand launched by the crowd. Love sports sports drink contains electrolytes, L-carnitine and vitamins. It is suitable for daily drinking before, during and after exercise. It can meet consumers' needs for supplementing water, electrolytes and energy, and at the same time help their fat burning, reduce muscle fatigue, and allow consumers to fully enjoy the joy of exercise.
Jianlibao Marketing Director Wang Yi accepts media interview
For 35 years, Jianlibao has insisted on paying attention to and investing in sports events and national sports. In this hiking activity, consumers are very fond of our brand new sports drink "Sports". Can the market performance of sports drinks perfectly match it? Let's wait and see for its powerful product strength and super high appearance!