As the originator of Chinese national beverages, Jianlibao has been cultivating various beverage market segments for 35 years. It has successively produced many well-known beverage brands such as Jianlibao, Season 5, Pop Fruit Steam, and Wonderful Bubbles. In recent years, as the country pays great attention to the physical fitness of the people and the "Healthy China Strategy" is put forward, the consumer demand and market scale of sports drinks have continued to expand. In order to actively respond to the implementation of the country's "Healthy China Strategy" and to cater to market consumer demand, Jianlibao launched a pan-sports drink for sports enthusiasts in April 2019-Love Sports.
Formula innovation-L-carnitine burns your calories
Love sports sports drinks contain electrolytes, L-carnitine and vitamins. It is suitable for drinking before, during and after exercise and daily. It can meet consumers' needs for supplementing water, electrolytes and energy, and at the same time help their fat burning, reduce muscle fatigue, and allow consumers to fully enjoy the joy of exercise.
According to public information: L-carnitine exists in human skeletal muscle, internal organs, brain, plasma, etc. It has the function of promoting fat transport to mitochondria for oxidative decomposition, thereby burning excess fat and achieving the goal of fat loss. It is widely used in weight loss control. Body weight and nutritious foods to improve exercise endurance. People who exercise adequate intake of L-carnitine can maintain the level of metabolism, thereby improving exercise endurance. At the same time, it also helps to promote fat oxidation, reduce the accumulation of lactic acid in muscle cells, and delay the effect of fatigue. Vitamin B6 contributes to the metabolism and utilization of protein, and niacin is an indispensable component in energy metabolism.
Brand new blue and white packaging to create sports icon
In the new consumption era, for young consumers, beverages have long been not only to satisfy thirst quenching needs, but also to be attractive and predictable to become an important decision-making dimension for purchase. Love sports sports drink adopts a simple design style with a distinctive blue and white main color, creating a distinctive and trendy fashion atmosphere. The pattern of characters running forward in the package is composed of three-color wave dots, which embodies the sporty attributes of the product and becomes the icon of the entire package. It is 100% eye-catching and becomes a fashion standard for sports hipsters.
There is huge space in the sports drink market
According to the "2018 Sports Drink Industry Market Survey Report" provided by the China Institute of Sports Science, comprehensively looking at the development trend of sports drinks at home and abroad, the development of domestic sports drinks has been relatively rapid in recent years. As the domestic sports culture and fitness culture have become stronger , The sports drink market still has a lot of room for development. Today, in the context of national fitness and healthy China, sports drinks are not just exclusive foods for professional athletes. Their consumer groups have been popularized by the general public, and their market share has gradually increased steadily. It is a rising star in the food industry.
The "pan-sports drink" concept of Jianli Baoai sports drinks is also to cater to the needs of emerging sports crowds and seize new market segments. We have reason to believe that Love Sports will have a lot to do in the sports drink market.
