[Summary Description] In 2020, Jianlibao will join hands with the People's Daily New Media to create the People's Daily New Media X Jianlibao "Oriental Magic" tank, showing the highlight moments in the history of sports in New China, rekindling the sports classics, and reappearing the oriental magic.
Jianlibao-my country's first sports drink containing electrolytes, and contains honey formula, its brand name also implies health and vitality. Since its inception in 1984, Jianlibao has always adhered to the Chinese national brand. For more than 30 years, Jianlibao has always been with the motherland, advancing with the times, and taking the country as the tide. "This is China Jianlibao" has become more and more popular.
In 2020, Jianlibao and People's Daily New Media will jointly create the People's Daily New Media X Jianlibao "Oriental Magic" tank, showing the highlight moments in the history of sports in New China, rekindling the sports classics, and reappearing the oriental magic. On the evening of September 25, the "Oriental Magic" tank will officially land on the People's Daily Douyin live broadcast of domestic products.
Since the world sports event in 1984, China's sports power has been like a strong "Eastern magic" that has made the world look up to the eye. On the way, Jianlibao is always with you. Nowadays, China’s sports industry is in full swing, and the national sports trend is on the rise. This time, Jianlibao and the People’s Daily New Media launched the "Oriental Magic" series of tanks, respectively in chronological order, showing the four major events from the 1984 world event to the 2020 national sports. A story scene, using simple strokes to draw a coherent picture of a Chinese sports highlight scene on the tank body.
Jar of storytelling
The design of the tank contains four major events since Jianlibao was founded (1984 World Event, 1990 Asian Event, 1993 Football Legend, 2020 National Sports), and presents the story of the times in the form of briefing drawings.
——The 1984 world event can
In 1984, Jianlibao accompanied Chinese athletes to the world sports event, helping the women's volleyball team to win the championship. Since then, the title of Jianlibao "Chinese Magic Water" has spread everywhere. In 1984, Jianlibao accompanied the national athletes to the world sports event and helped the women's volleyball team to win the championship. Since then, the title of Jianlibao "Magic Water" has spread everywhere.
——1990 Asian Event Jar
In 1990, the Asian sports event was held in Beijing, China. The mascot of the conference crossed Tiananmen Square with a torch, and Jianlibao's giant tank balloon model stood on the scene to witness the national glory.
——1993 Football Legend Tank
In 1993, Jianlibao Group funded the establishment of the Jianlibao Youth Football Team and sponsored the team to go to Brazil to study, and trained a group of Chinese football figures including the current Chinese national team coach Li Tie.
——2020 National Sports Tank
Today, with the launch of "Healthy China Action", the upsurge of national fitness is sweeping the country. Jianlibao helps the Chinese people build a healthy body and meet the challenges of the new era with youth and vitality! Take this to promote national sports and wish the whole people health!
Unique egg design
The overall design adopts the egg form that young people love, and there are multiple consecutive eggs buried in the can.
——Easter Egg 1: Oriental Magic
Extracted from the People's Daily report "People's Daily Commentator's Interpretation of the 19th National Congress: New Requirements, New "Oriental Magic"", the four tanks are arranged side by side in order, reflecting the complete "Oriental Magic" on the side.
——Easter egg 2: Coherent pattern
The four tank bodies are placed in order to connect the patterns to form a coherent and complete picture scroll, reproducing the story of the times.
——Easter Egg 3: Year Code
Each can label design adopts a unique special-shaped barcode processing, and the corresponding year is expressed through the shape.
Classic connotation
——Replenish electrolytes and contain honey:Quickly replenish moisture; linden tree honey is specially added, which has a soft taste and nourishes the body and mind.
——Classic delicacy:Classic orange honey taste, familiar taste from 1984.
The "Eastern Magic" set off by the power of sports has further sublimated the national glory. As a national brand, Jianlibao has always firmly supported the national sports industry. In the wave of the new era, Jianlibao is based on the motherland, faces the world, adheres to the corporate development philosophy of advancing with the times and independent innovation, grasps the market, follows the trend, and strives to create a classic of the national trend. Interpret the innovative spirit of national brands with the brand proposition of "This is China Jianlibao"; activate the young market with cross-industry integration, jointly spread Chinese culture, and promote positive social energy. In the future, Jianlibao will bring its own persistence and inheritance from history, interpret the Chinese characteristics of the new era, and open new surprises with the new generation!
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