On November 4-6, 2019, the 2020 Spring War Mobilization Meeting of Jianlibao Marketing Center was held at the Sanshui headquarters. Regional general managers, general managers of branches, senior management teams of the headquarters, and related functional departments all participated in the meeting.
The meeting summarized the experience of the 2019 marketing work, made the overall strategic deployment of the 2020 plan and the next spring war key work, and commended and awarded the Q3 outstanding elites and branches. A passionate, sonorous and powerful performance was staged on the spot. "War of Mobilization": Fight for victory in the Spring War of 2020, and if you are united, you will be invincible!
The Zhongnan Marketing Center team issued a military order
Huaxi Marketing Center team issued a military order
The South China Marketing Center team issued a military order
The North China Marketing Center team issued a military order
The East China Marketing Center team issued a military order
At the meeting, Chairman Ye Honghan was ambitious and heroic, and highly affirmed and supported the overall work of the marketing center. 2020 will be a year for Jianlibao to seize new opportunities, meet new challenges, accelerate new development, and forge ahead toward the set goals. Jianlibao is undergoing transformation, and the rejuvenation of its brand has a long way to go. Take the first shot of 2020 and compete for a full victory in the Spring War campaign.
Group Chairman Ye Honghan is eagerly awaiting the victory of the Spring War
Group President Xu Yongjin summarized and exhorted the front-line marketing work for a year. In 2019, the volume of brand communication has been significantly strengthened, and the development and improvement of sales tools have further improved business development. 2020 will be a year for Jianlibao to take off. The Jianlibao brand is changing and developing new product reserves to cater to more diverse consumer needs. It is hoped that the marketing team can win the Spring War with the spirit of "Huangsha wears golden armor in a hundred battles, does not break Loulan and will never return".
Group President Xu Yongjin exhorts the front-line work
The conference mainly focused on the 2020 plan and the overall goal of the Spring War to promote the marketing deployment. The general manager of the marketing center Wang made a detailed comment on the work deployment of the regional marketing centers, and clarified the core strategy of 2020, focusing on market classification, expanding new marketing channels, improving business management, and fully implementing business planning. Mr. Wang pointed out that the preparatory work for the Spring War has reached the final sprint stage. Each region needs to ensure product supply, integrate regional wisdom, form a consumer scene landing, improve consumer experience, establish a relationship with consumers, and enable brands to truly reach consumers.
The general manager of the marketing center Wang commented on the work deployment of the regional marketing centers
It is worth mentioning that the new year's finest "Long Pao Naji Can" created by China Jianlibao & the Palace Museum in collaboration with the giant system will be launched during the 2020 Spring War. The packaging is inspired by the design of the dragon robe used by Emperor Gaozong of Qing Dynasty and Qianlong, which means good luck and good luck. With the IP blessing of the Forbidden City in this Spring War, Jianlibao's 2020 Spring War will be brilliant!
Let us have the belief that we will win and look forward to the all-round victory of the 2020 Spring War!
