"The light of domestic products" Jianlibao has exploded new products, injecting new national tide power into convenience stores!

On May 12, 2021 China Convenience Store Conference was held at Changsha International Convention and Exhibition Center. Jianlibao participated in the exhibition as a representative of Guochao invited by CCFA and participated in the round table discussion, which was deeply loved and supported by the audience.

With the upgrading of consumption, young people pay more and more attention to healthy life and love healthy trend products such as 0 sugar, 0 fat and sparkling water. Jianlibao seizes the main battlefield of convenience stores and launches healthy products, such as fiber+ containing dietary fiber and dense air bubbles. Micro-bubble water, sour plum soup, Mengbao jar, May new product Forbidden City x Jianlibao co-branded jar "Gentleman's Fun Jar/National Color Tianxiang Jar".

In recent years, Jianlibao pays tribute to the classics. It not only launched all-match and beautiful classic Chinese cultural creations, but also incorporated patriotic feelings into the cans. In conjunction with the popular IP Palace Museum, they launched the Palace Museum cultural cans, the dragon and phoenix Chengxiang bottle, the Taiping Xiangxiang can, The Oriental Magic Pot, co-branded with People's Daily New Media, has repeatedly cross-border innovation and dream linkage.

At the same time, he created the IP brand communication topic of Guochao: "This is the new Chinese youth" and "The legitimate Chinese goods", and invited Wang Yitai, Xu Ziyin, and Wu Junyu as our brand star promoters to speak for the new youth and promote the national tide. The road is fast and firm.

On the day of the event, the 6th "Run, CVS!" Mini Marathon started on the spot, and our sports drink became a booster drink for more than 1,000 marathon runners to participate in it. More and more young people choose to go to convenience stores to consume, this is an opportunity for brands. We will grasp the current trend of the younger market, draw a distance from the young group, and practice the brand's original intention.