Layout in the big health field, Jianlibao signed Jiangnan University to establish a joint research center!

On May 28, the signing and inauguration ceremony of the Jiangnan University-Guangdong Jianlibao Joint Research Center was held in the Collaborative Innovation Center of Jiangnan University. Present at the ceremony were Professor Xu Yan, Vice President of Jiangnan University, Professor Liu Long, Dean of the Institute of Industry and Research, Associate Professor Mu Xiaoqing, Associate Researcher Ren Cong, and Mr. Ye Honghan, Chairman of Jianlibao, Professor Sun Xi, Assistant President and Director of Brand Center. Manager You Zhidun, R&D Senior Manager Lin Yi.

In order to actively respond to the call of General Secretary Xi "The people's yearning for a better life is our goal", Professor Xu Yan from Jiangnan University said at the meeting: "This project cooperation aims to empower people with technology and contribute to a better life of people. , Contribute to a healthy China." As China’s first sports drink, Jianlibao has been innovating continuously for 37 years. Jianlibao’s chairman, Mr. Ye Honghan, said that he hopes to develop a new generation of functional health drinks suitable for the body’s body and taste through this cooperation. , Leading the new trend and helping the development of the big health industry.

This cooperation will take advantage of Jiangnan University’s research platform and technological advantages, as well as the advantages of the "light of domestic product" Jianlibao in the production platform of functional and large healthy beverages, focusing on healthy and innovative trendy beverages, accelerating the development of related products and the transformation of scientific achievements, and promoting High-quality demonstration and leadership of the Healthy China Strategy.

With the upgrading of consumption, young people pay more and more attention to healthy life and love healthy trendy products such as 0 sugar, 0 fat and sparkling water. Jianlibao has seized this opportunity and launched healthy products, such as fiber+ containing dietary fiber and microbubbles. Soak in water, sour plum soup, Mengbao jar, Forbidden City x Jianlibao co-branded jar "Gentleman's Fun Jar/National Color Tianxiang Jar".

In recent years, Jianlibao pays tribute to the classics. It not only launched all-match and beautiful classic Chinese cultural creations, but also incorporated patriotic feelings into the cans. In conjunction with the popular IP Palace Museum, they launched the Palace Museum cultural cans, the dragon and phoenix Chengxiang bottle, the Taiping Xiangxiang can, The Oriental Magic Pot, co-branded with People's Daily New Media, has repeatedly cross-border innovation and dream linkage.

At the same time, he created the IP brand communication topic of Guochao: "This is the new Chinese youth" and "The legitimate Chinese goods", and invited Wang Yitai, Xu Ziyin, and Wu Junyu as our brand star promoters to speak for the new youth and promote the national tide. The road is fast and firm.

Prior to this, Jianlibao also reached a strategic cooperation with the China Food and Fermentation Industry Research Institute in functional beverages and big health beverage projects. This time, we have joined forces with Jiangnan University and believe that "the light of domestic products" Jianlibao will rejuvenate and take off again, becoming the trendy choice of young consumers and helping the healthy and vigorous development of China's beverage industry.