Jianlibao Recruitment Order
You are so talented, what are you waiting for?
Education : 本科 Experience : 5 years or more Address : Guangdong Jianlibao Co., Ltd., No. 58 Jingang Road, Sanshui District, Foshan City, Guangdong Province. Release time :
# Job Posting: New Media Operations Manager (Sports) ## I. Job Responsibilities ### 1. Account Matrix Planning and Operations Own the overall strategy, content planning, and day-to-day operations of the company's official sports new media accounts (WeChat Official Account, WeChat Channels, Douyin, Xiaohongshu (RED), Weibo, Bilibili, etc.); build an account matrix and achieve cross-platform traffic diversion and growth in brand voice. ### 2. Sports Content Planning and Production Aligning with event milestones, trending topics, and sports IP partnerships, plan topic directions, column/show IPs, and viral content (articles/infographics, short videos, live streams, vertical webtoons, etc.); control the professionalism, watchability, and shareability of content; build a topic library and an asset library. ### 3. Data-Driven Growth Track platform performance (views, completion rate, engagement rate, follower growth, conversion rate); produce regular operations review reports and iterate content strategy based on data; take ownership of follower growth and exposure. ### 4. Hot Topics and Public Opinion Management Sharply capture sports-industry hot topics, match highlights, and social issues; quickly produce reactive content to ride trending opportunities. Monitor brand-related sentiment and coordinate with the PR team to develop response plans. ### 5. Team and External Collaboration Lead the content team to complete the content calendar, draft review, and quality control; manage external creators, MCNs, and KOL partnership resources; collaborate with events, product, sales, and other business departments to convert new media traffic into business results (tickets, merchandise, memberships, sponsorships, etc.). ## II. Qualifications ### A. Must-Haves 1. Bachelor's degree or above; journalism and communication, sports media, marketing, or related majors preferred. 2. More than 5 years of new media operations experience, including at least 3 years of team management experience; football event experience preferred. 3. Familiar with the algorithm logic, content ecosystem, and operating rules of major platforms including WeChat, Douyin, Xiaohongshu (RED), Bilibili, and Weibo. 4. Proven ability to independently plan viral content, with verifiable hit cases (single video with 1M+ views). 5. Strong writing skills and video sense; able to write, shoot, and edit; proficient in basic tools such as Jianying (CapCut), Premiere Pro, and Photoshop. 6. Passion for the sports industry, especially football, with knowledge of top-tier leagues/tournaments and the athlete ecosystem. ### B. Soft Skills 1. Strong internet intuition and fast reaction speed; able to produce content within the match window (on match night or within 2 hours after the game). 2. Data-sensitive, clear-thinking, result-oriented, and able to work under pressure. 3. Strong cross-department communication and collaboration; capable of leading a small team through demanding projects.
Education : 本科 Experience : 5 years or more Address : Jianlibao South China Operations Headquarters Project Department Building, Panyu District, Guangzhou, Guangdong Province Release time :
# Job Posting: Product Manager (FMCG Brand) ## I. Job Responsibilities 1. Formulate the annual product strategy and drive the implementation of the product roadmap; lead the optimization direction of the product portfolio structure, and produce reviews of strategy execution. 2. Own end-to-end management of new product development projects from project initiation to launch; drive cross-functional on-schedule delivery, and manage development risks and changes. 3. Formulate new product launch plans and drive their execution; coordinate with sales and channels to complete distribution rollout and sell-through; review launch performance and drive improvements. 4. Manage actions across all stages of the product life cycle; nurture high-potential SKUs and optimize long-tail SKUs to improve the gross margin structure of the product line. 5. Analyze consumer feedback, market performance, and gross margin data, and initiate and implement product optimization and refinement plans. 6. Coordinate the alignment of sales and production plans, and handle supply anomalies to ensure stable product supply. 7. Produce product sales and business performance analysis, providing decision-making support for brand strategy and marketing campaigns. ## II. Qualifications 1. Bachelor's degree or above; marketing, business administration, advertising, or related majors preferred. 2. Familiar with brand operations in the FMCG industry; more than 5 years of experience in brand, product, or promotion roles, including at least 2 years in a headquarters brand position. 3. **Master:** product management methodology, new product development and launch processes, SKU management, and gross margin analysis. **Familiar with:** product marketing planning, product portfolio management, and packaging regulatory standards. **Understand:** brand strategy and communication logic, and the sales–production coordination mechanism. **Aware of:** general marketing knowledge, and channel and supply chain operations. ## III. Working Hours 9:00–12:30; 13:30–18:00; weekends off (two days off per week). ## IV. Compensation and Benefits 1. Competitive salary; a seniority allowance is granted after one year of service. 2. Full contribution to six insurances and one housing fund upon onboarding, together with commercial insurance, birthday gifts, and festival benefits. 3. Paid annual leave after one year of service, along with other paid leaves such as marriage leave, maternity leave, and paternity/companion leave. 4. A comprehensive professional training system offering strong learning and development opportunities. 5. A sound internal promotion mechanism with clear career advancement channels.
Education : 不限 Experience : 3 years or more Address : Jianlibao South China Operations Headquarters Project Department Building, Panyu District, Guangzhou, Guangdong Province Release time :
# Job Posting: Beverage Product Manager (New Product Development) ## Job Responsibilities 1. **End-to-End New Product Development:** Lead new products from 0 to 1, covering product concept, product definition, formulation direction, specification and pricing, and packaging solution; coordinate with R&D and factories to complete sampling, pilot trials, and mass production, and drive a smooth product launch. 2. **Product Line Planning and Management:** Based on brand strategy and market trends, structure the beverage category product matrix and product line architecture; own SKU launches, upgrades, and phase-outs to ensure a sound, competitive product portfolio. 3. **Production and Supply Chain Coordination:** Be familiar with beverage production lines and manufacturing processes; communicate on equal footing with factories, R&D, quality control, and procurement; control key milestones including sampling, trial production, mass production ramp-up, cost, and lead time. 4. **Compliance Oversight:** Be familiar with relevant national standards (GB) for beverages and food labeling regulations, ensuring that product concepts, ingredients, and packaging claims are compliant and executable throughout the process. 5. **Product Iteration and Post-Launch Review:** Track sales performance and market feedback for existing products, continuously drive improvements to formulation, packaging, and specifications, and take ownership of product competitiveness. ## Qualifications 1. Bachelor's degree or above; more than 3 years of product experience in the beverage industry (food industry acceptable, beverage track preferred). Must have complete new product development (product creation) experience covering the full process from product definition to launch, with real case studies; candidates with a purely planning or marketing background will not be considered. 2. Familiar with beverage production lines, manufacturing processes, and the supply chain, including common stages such as blending, filling, sterilization, and packaging materials. 3. Strong project management and cross-functional coordination skills, able to align R&D, supply chain, design, sales, and other parties to advance work on schedule.
Education : 大专 Experience : 1-3 years Address : Jianlibao South China Operations Headquarters Project Department Building, Panyu District, Guangzhou, Guangdong Province Release time :
# Job Posting: Douyin Mall Operations Specialist ## Job Responsibilities 1. **Daily Mall Operations:** Responsible for the day-to-day operation of the Douyin Mall, optimizing store details, including campaign product registration, product listing and delisting, storefront decoration requirements, creative asset updates, and routine data reporting. 2. **Campaign Operations:** Plan, prepare, execute, and roll out Douyin marketing campaigns—including but not limited to daily promotions, category campaigns, and platform-level campaigns—to drive GMV growth. 3. **Data Operations:** Collect and process store data on Douyin, covering users, orders, products, competitors, and industry benchmarks; analyze and extract actionable insights, and propose optimization plans. 4. **Membership Operations:** Apply systematic methods to improve customer satisfaction and repurchase rate for the Douyin Mall membership program. 5. **Cross-functional Coordination:** Handle day-to-day liaison and coordination with departments such as promotion, product, customer service, logistics and warehousing, and finance. ## Qualifications - **Education and Major:** Associate degree or above; major not restricted, e-commerce or marketing preferred. - **Experience:** 1–3 years of relevant experience. - **Industry Background:** At least one year of operations experience on Douyin in the food, beauty, or personal care categories. - **Professional Knowledge and Skills:** Clear thinking and sound logic, strong data sensitivity, good comprehension ability, and a strong team-player spirit. - **Personal Traits:** Meticulous and detail-oriented.
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